內江享有“甜城”之美譽,而內江女性也有著溫柔賢惠、勤勞善良的優秀品質。特別是改革開放以來,內江更是涌現出了一批有名氣的藝術才女。

  “自古就出美女的內江,是不是也應該有‘甜女’這樣一張名片呢?再加上‘甜城’、‘甜蔗’,屆時,內江‘三甜’一定會美名遠揚。”“甜女”已為公眾認同,廣大市民呼喚——

  市民呼喚“甜女”

  2014年11月,內江網絡論壇“漢安堂”發表了一篇題為“甜女,也是內江的一張名片”的帖子,帖子中刊發了三組圖片:第一組圖片是2014年日本國際小姐冠軍本鄉李來的照片,被網友們吐槽;第二組圖片是日本媒體評選的中國第一美女;第三組圖片是網友們曬出的內江“土生土長”的美女照片,引來一片點贊。

  這個帖子一掛出,引發了內江網友對“美女”一詞的熱議。

  四川雅安有“雅女”,福建惠安有“惠安女”。不論是“雅女”還是“惠安女”,都有著獨特魅力,成為了一座城市的閃亮名片。

  市民呼喚,自古就出美女的內江,是不是也應該有“甜女”這樣一張名片呢?內江如果有了“甜女”,再加上“甜城”、“甜蔗”這兩個老品牌,屆時,“三甜”一定會讓內江美名遠揚,有利于內江打造特有的旅游品牌。

  “甜女”內涵確定

  人民群眾對美好生活的向往,就是我們工作的目標。

  市民的呼聲,引起了市委、市政府的高度重視。為順應民意,我市把打造甜女活動納入工作日程,提出了打造“幸福內江·甜城甜女”的特色品牌。

  在市委的領導下,市婦聯經過前期研判咨詢、分析整理,將活動的主線定位為“倡導甜文化、傳播正能量、建設美內江”。

  都說“一千個讀者,就有一千個哈姆雷特”,不同的人對“甜女”的認識也不一樣。那么,市民心中的“甜女”到底是什么樣子?

  “‘甜女’,應該是一個內江優秀女性組成的‘志愿者組織’,突出‘公益性’。”

  “‘甜女’,應該具有良好的形象、優秀的品質、出眾的才華,是社會各個層面的精英和代表。”

  ……

  市婦聯先后兩次召集文化界人士為“甜城甜女”品牌定義內涵,共收集意見、建議35條次。

  與此同時,在內江各大論壇,網友們也紛紛發出了自己的“聲音”:“我們內江的妹子挺不錯的,溫柔甜美、清新可人。”

  “好好包裝,我看行,每年來個甜城甜女競選。”

  市婦聯還多次到市黨史研究室、檔案局等部門查閱資料,深度挖掘內江女性的歷史記載和文化積淀,經過認真梳理和總結后,最后確定了“甜城甜女”的內涵:神韻,甜美如畫;品性,恬靜以容;才情,天姿若逸。

  “甜女”就是新名片

  抱書逛園、游湖品讀、結伴采蔗,在最近拍攝的“甜女”宣傳片中,一幕幕經典場景如詩如畫,三名演員生動演繹了“甜女”的才情。片中還展現了甜城湖、甘蔗林、大千園等內江“符號”。

  市婦聯負責人介紹,拍攝宣傳片僅是打造“甜城甜女”品牌的“五個一”載體之一,還將設計“甜女”形象標識、創作“甜女”主題歌曲、制作“甜女”宣傳畫冊、開辟“甜女”宣傳專欄。

  2014年11月以來,內江“甜女”經媒體報道后,引起了社會廣泛關注,好評如潮。網友們紛紛圍繞“甜女”討論,發表了自己的意見和建議。

  據統計,自“甜城甜女”品牌工作開展以來,引起各類討論近百次,參與人數上萬人;借助內江日報、內江晚報、內江新聞網、市婦聯網站、省婦聯網站、市婦聯公眾微信平臺等媒體,開展各類宣傳40余次,以浩大的聲勢在全社會營造出了塑造“甜城甜女”品牌的氛圍。

  “幸福內江·甜城甜女”品牌,是在內江這個大背景下衍生出的一張獨特的名片、一道亮麗的風景、一股沁人的清風;是順應時代潮流、弘揚甜城文化的必然趨勢。在深入實施“三大發展戰略”的進程中,“甜城甜女”品牌將以其獨特的視覺、獨特的魅力、獨特的作用,為建設充滿生機和活力的幸福美麗內江增光添彩、貢獻力量。市婦聯負責人表示,今年,我市還將通過系列主題活動不斷深化“甜城甜女”品牌內涵。


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